Search Marketing Blog by Tilak

Sphinn – A new social networking site launched on July 12, 2007 for internet marketing professionals. Danny Sullivan is behind the creation of Sphinn.

Lots of questions and speculations on the marketing forums about how to optimize landing pages for Yahoo!.

Recently Yahoo! gives 9 tips to webmasters for improve the conversion rates with help of optimize the landing pages.

1. Connect the search experience to the landing page experience.
Wherever possible, use the same language on your landing pages as you do in your ads. It’s a real disconnect when you click on an ad that reads, “Online Conversion Rate Counter” only to land on a page selling a “Conversion Calculating Service.”

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Google has announced the availability of Google Print Ads, currently in U.S. AdWords accounts only, so that the advertisers can reach local audience easily for more business.

From their blog:
“Even with the growth of online news sites, Americans still read newspapers. Over the course of a typical week, nearly 3 out of 4 adults (115 million) in the top 50 markets read a copy of a daily or Sunday newspaper.* That’s why thousands of businesses use print advertising every day to reach a local audience, and why we’ve announced that we’re extending Google AdWords to newspapers for most U.S. advertisers.”

Yesterday, Yahoo! has been rolled out fresh data, ranking algorithms, indexing in its search. It will expected to complete by this weekend.

According to “Press Trust Of India” Eros International said on on Thursday, ‘Bollywood Channel’ launched recently on YouTube has registered over 1 million visits to the site.

This is the first partnership between YouTube and a major content owner from Bollywood – the Indian movie industry.

“We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library”, Manu Kaushish, VP New Media, Eros International, said in a release on Thursday.

“Over the next few months, we will be launching our own ad supported platform and will be pioneering this model for the Indian movie industry,” he said.

The channel has also been ranked consistently in the Top 20 ‘Partner Channels’ of YouTube that include mainstream channels such as the NBA, CBS, NBC and more.