Internet Marketing Blog by Tilak

Last week Google has announced demographic bidding feature available for all AdWords advertisers.

It allows Adwords advertisers to target ads to users of a particular age group, gender or a combination of the two. It can be used contextual or placement targeting and with both CPC and CPM bidding. I believe advertisers will be happy to use this feature.

This good move has been expected since Microsoft launched their adCenter PPC service in the US, which hold this option for demographic targeting by using data from Microsoft’s network of online services.

This feature gives you more control over the demographic groups who see your ads. You can also find demographic reports which is available in the AdWords Report Center.

Google has officially launched new Google Analytics feature called Industry Benchmarking. It will helps customer to compare the site data to any available industry vertical and understand how their site is doing.

It will also compare your site against an industry vertical different than your own. For example, you might see that your industry’s traffic dips at certain times of the year while another industry’s traffic increases.

You can get more information at the benchmarking FAQs in the Google Analytics help center.

This features appearing in customer account’s administrator login to the data sharing settings page and select “Share my Google Analytics data… Anonymously with Google products and the benchmarking service”. On this page, customers can choose whether to opt in or opt out of sharing their Analytics data. It may take up to a couple weeks to show data.

As you aware may of Yahoo! Search Assist was launched on the Yahoo! Search. Initially it was launched for U.S. results page but now Yahoo! has come up Search Assist for 15 other countries and hoping to more to come soon. These countries are:

Argentina
Australia
Brazil
Canada
France
Germany
India
Italy
Mexico
New Zealand
Philippines
Singapore
Spain
UK
Vietnam

This international versions of Search Assist can be accessed throught Yahoo! toolbar and My Yahoo! as well. It has taken care of local search behaviour and tendencies for local users.

Goovle Inc’s long anticipated acquisition of online ad service DoubleClick Inc is expected to turn Google into an even more powerful marketing vehicle that’s fueled by better in sights about consumers. The $3.1 billion deal, completed Tuesday after nearly a year of regulatory wrangling, also may intensify the pressure on Microsoft Corp. and Yahoo Inc. to resolve their stormy courtship so they don’t risk further distractions while Google tries to sprint further ahead in the race for Internet advertising.

Yesterday Yahoo! has announced that they are rolling out new update. During this process some changes in their crawling, indexing and ranking algorithms.

But I don’t see any changes yet SERP. So far results are exactly same as before.