Archives for May 2008

YouTube has launched a localised version of YouTube for India. Localised site (youtube.in and youtube.co.in also works) is focusing on video content relevant to India that reflect what Indians are watching.

Speaking at the launch, Steve Chen, chief technology officer and co-founder of YouTube, said, “We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment. For a culture that is steeped both in video and in storytelling, and where everyone has a voice — YouTube India will not only offer Indian users more relevant content but also provide a platform to share India’s unique and diverse culture and lifestyle with the largest online video community in the world.”

Adding to it, Sakina Arsiwala, international manager of YouTube, said, “YouTube allows anyone with a simple Web camera or even a cell phone to create content, connect, and converse with each other through the medium of video. It provides a powerful way for people to express themselves. From a home video to a magic show to classroom lectures or working professionals connecting with their families in another city, YouTube is about communication and not just entertainment.”

According to IndiaTimes, partners for the launch are, among others, Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group.

Yesterday, Google AdSense informed that they have integrated Custom Search Engine (CSE) into AdSense for search, so you can take advantage of CSE’s most popular features without having to leave your AdSense account.

This new feature gives you the following benefits: site search, improved indexing of pages, vertical search, Tuning search results and ads with keywords, selecting ad location, and more.

Just visit your AdSense Setup tab and select ‘AdSense for Search’ as your product to get started with above features. Once you’ve set up your search box, you may wish to explore more advanced features such as site exclusion, labels, and collaboration. Please note that these new features will only be available to you if you’ve migrated your account to a Google Account.

Google is now supporting Unicode 5.1 and now available in search. Last month, the Unicode Consortium had announced the release of Unicode 5.1. Unicode encoding – which can be used for a variety of languages, not just the smaller set supported by ASCII and others – has become the most popular encoding on the web since December 2007.

Now a days mostly web pages are using vairety of different character coding from ASCII, Latin-1, or Windows 1252, or Unicode and the problem is most encodings represent only few languages, but Unicode will handle anything Chinese to French to Arabic.

According to Google, Unicode is the most popular and frequently used coding on the Internet, even surpassing the likes of both ASCII and Western European encodings.

Recently Google Adwords Blog announced Google TV Ads. Now you can put advertising on television from your computer with your Google account. Since June 2007 this program was in beta test, now this is available to all US based advertisers even offering a $2,000 promotional credit towards creating a professional TV commercial..

With this program advertisers manage TV ad campaigns through Google Adwords campaign. This Google TV Ads program is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.

You can through a Demo how actually this could be possible and bring more revolution in Advertising.