SEO Consultant & WordPress Web Designer
According to Hitwise the May 2010 U.S. search marketing share grew 1% from April and back up to 72% of share on search queries. Month on month change of Yahoo! Search, Bing and Ask is -3%, -2% and -2% respectively.
By Industry:
Google hasn’t been above 72% on the hitwise chart since last December. That time Google’s search market share was 72.25%.
If you are working online then you require a good antivirus software for your home PC that protect viruses, spyware and other malicious software.
Today I come with few good antivirus software program which are powerful and free antivirus software.
1-) Avast – Avast is a free antivirus with minimum protection for home or personal PC use. Extra features you will find in pro version only. You require a free registration with an email ID, that will use for sending you a serial key on your email address.
2-) AVG – Most popular free antivirus software for one PC and personal use. Free version has antivirus, anti spyware security, link scanner and phishing protection.
3-) Avira – Avira is also well known and reliable anitivirus software. It is free for personal use only. Free version is combination of 70% features of Avira premium and 45% of Avira premium security suite. Good thing is Avira provides free support by asking questions for free program.
4-) Microsoft Security Essentials – Microsoft Security Essentials is also free for home PC that must run genuine Windows. It is easy to use, simple to install and keep your PC up to date. It works quietly in the background while you work.
5-) PC Tools – PC Tools anti virus is free with basic security includes antivirus, anti spyware, file guard, email guard.
Google has announced that Google Caffeine rollout has been completed, the new and improved web indexing system that now powers the world’s largest search engine. In August 2009 Caffeine was introduced for public. Google has explained just how their old index and Caffeine differ:
Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
Here are some fun facts that Google shared as well:
Finally Google has also introduced a feature that lets you put a picture on the Google home page. Bing has already received praise for its home page that shows a different picture each day. It hasn’t rolled out to yet but Marissa Mayer, Google’s VP Search Products & User Experience says this will appear for users throughout the world in the coming days.
You can personalized with your photo or image to the background of the Google homepage. You can find link “Change background image.” at the bottom left for uploading a photo. You can also use pictures you’ve uploaded to Google’s Picasa photo sharing site or those within a public gallery at Picasa.
Apple Inc passes Microsoft Corp in marketing capitalization on Wednesday. Now Apple is only behind of Exxon Mobil among the U.S. companies.
Apple’s shares rose 1 percent on Nasdaq on Wednesday, pushing its market value up to $225.1 billion and ahead of Microsoft’s $222.7 billion. Apple shares were up 1 percent above $247 in late afternoon trading. Microsoft shares were down 2.2 percent to $25.50.
This happens in less than 3 months after Apple passed Walmart to become the company with the third highest market cap.
After decreasing in October of 2008 and then again in January of 2009 (when Apple CEO Steve Jobs took a six-month leave of absence), Apple’s stock has been on the rise. In fact, it has increased 95% over the last 52 weeks.
Long tail keywords may sound a bit reptilian, but they are important in generating targeted visitors to your website.
A long term keyword is just another name for a keyword phrase consisting of three or more words, that collectively are much more specific than a single keyword. And generally speaking these long tail keyword are searched for less frequently that single word keywords.
Let’s use a regular main street type store to illustrate how long tail keywords work.
Suppose that you had a motorcycle repair shop that only worked on Harley Davidson motorcycles. Would your sign out front only say ‘˜Motorcycles’ or ‘˜Motorcycle Repairs’? You might get more traffic walking in the door, but a lot of it would be for other brands of motorcycles. Do you care about them? Wouldn’t that waste some of your time dealing with them?
Wouldn’t it be better to be more specific with your signage? Sure, your in the door traffic would be less, but you would also know that they’d be much more likely to be interested in exactly what you had to offer.
Think of your keywords as your signage
Now suppose also that you have a website for your shop. This website advertises your sales and specials, offers coupons, and lets people know what’s in stock. Now based on our store front example which keywords would you rather use to get targeted visitors to your site, ‘˜motorcycle repairs’ or ‘˜Harley Davidson motorcycle repairs’?
That’s the advantage of using long tail keywords. You get more targeted traffic. And studies have shown that this targeted traffic is closer to buying than untargeted traffic.
People these days are getting more search engine savvy. They know that if they want to find a specific thing, or a specific bit of information on the internet, they need to search more specifically. And they can do that by using a multi-word phrase as a search term, and putting it in quotes. This tells the search engine to look for that exact phrase.
Remember that a search term, and a keyword are just two different names for the same thing, used two different ways. Some one searches using search terms. A website owner attracts people using keywords that match up with the search terms.
Now the general objective in selecting and using keywords is to match up your keywords to what people are searching for. So if you want to attract people looking for your specific products or information, then you need to use more specific keywords. If searchers are searching specifically, then you want to be found specifically. And to do this you need to use long tail keywords.
Remember that search engines are like giant cyber matchmakers. They want to satisfy the people searching, with relevant results. They want to match up searchers with providers, using search terms and keywords. And if you’re a provider, then you want to make it easy for the search engines to match up your products or information, with the searchers who are looking for it.
Using long tail keywords gives you the specificity to attract the exact kind of people you want to your website. People looking for exactly what you have to offer. Using the correct keywords can be like a traffic magnet. Attracting more and more people looking for what you have to offer, right to your cyber doorstep, your website.
US online payment company PayPal has suspended personal payments to and from India. PayPal has didn’t say much about the suspension, or say how long it would last. Along with personal payments in and out of the country, PayPal suspended transfers to local banks in India.
Anuj Nayar, director of global communications at PayPal, said in the company’s blog “while we work with our business partners and other stakeholders to address questions they have about the service.”
It said customers “can still make commercial payments to India but merchants cannot withdraw funds in rupees to local Indian banks.”
It said customers “can still make commercial payments to India but merchants cannot withdraw funds in rupees to local Indian banks.”
The suspension is expected to have its largest impact on the thousands of Indian freelance developers paid via PayPal for Web design and software development. Many of these freelancers use personal accounts to receive money from clients.
News.com reports that Twitter is making Twitter Search more relevant and useful. Former VP of Search Quality for Google, Santosh Jayaram said that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.
Jayaram confirmed that Twitter Search will also enable a reputation ranking system soon but did not disclose how reputation would be calculated.
Google Inc.’s chief executive told newspaper publishers Tuesday that they should continue to rely on advertising but seek new ways to reach readers.
Without providing specific recipes, Eric Schmidt laid out a few possibilities, including a site for medicine similar to the online encyclopedia Wikipedia, which lets users collectively contribute and edit entries. He urged publishers to focus on mobile technology and the development of new platforms for delivering news.
Schmidt said there’s still room for subscription and pay-by-the-piece journalism but he emphasized advertising, the source of 98 per cent of Google’s revenue, thanks to its success matching ads with a user’s search terms and other keywords.
“The important thing here is that advertising that is useful is going to work,” he said.
Schmidt commended newspapers for staking claim on the Internet in the 1990s but said there wasn’t a second act. He says news websites take too long to read, even slower than flipping through a newspaper or magazine, a shortcoming that can be addressed by improving technology.
“At Google we’re working hard to address the technological questions,” he said at the Newspaper Association of America’s annual convention. “We don’t have any answers here.”
He said technology for reading news on devices like mobile phone must ultimately be as pleasant as reading a magazine.
“From my perspective, the online experience can be thought of as terrible compared to what I view as this wonderful experience with magazines and newspapers.”
Schmidt’s wide-ranging remarks for about 45 minutes came before an audience whose businesses have plummeted as the recession compounds a decline in print advertising that began with the shift of some advertising to free or low-cost alternatives online.
Schmidt told reporters he was deeply concerned about the decline in quality journalism but had no easy answers for the industry’s woes.
His appearance came one day after The Associated Press announced a news industry initiative to track down copyright violators on the Internet and try to divert traffic from Web sites that don’t properly license news content. The AP didn’t name any potential targets, but some news reports focused on Internet search engines like Google.
Schmidt said Google has a multimillion-dollar licensing deal for AP content.
“I was a little confused by all the excitement in the news in the last 24 hours,” he said.
-AP
Now Google AdSense introduced Western Union funds transfer as a NEW payment method for Indonesia. It is very easy and quick but few things you have to remember that
a) Western Union payments follow normal Google AdSense payment schedule and will be available for pickup next day.
b) This payment option is available for Individuals not for businesses
c) Should present government ID proof that match the AdSense payee name.
d) Funds must be picked up within 35 days of issue and will be made in US dollars.
Follow the below instructions:
1) Sign in to your account at www.google.com/adsense.
2) Visit the My Account tab.
3) Click the ‘edit’ link adjacent to the ‘Payment Details’ header.
4) Select the Western Union Quick Cash radio button.
5) Click ‘Continue’.
6) Click ‘Save Changes’ to save your payment type.
I hope soon or later we also enjoy using this new payment option in India 😉
Yesterday, Google has released a set of themes for Gmail users.
“Gmail fans have been building unofficial extensions to spice up their inboxes for a while, but up ’til now themes haven’t been an integral part of Gmail,” said Gmail engineer Annie Chen in a blog post. “We wanted to go beyond simple color customization, so out of the 30 odd themes we’re launching today, there’s a shiny theme with chrome styling, another one that turns your in-box into a retro notepad, nature themes that change scenery over time, weather driven themes that can rain on your mailbox, and fun characters to keep you in good company.”
For those of you that are lucky enough to be a part of the initial roll out you can customize your inbox by going to the Themes tab under Settings. Google has said they’ll be rolling out themes to everyone over the next couple of days, so if like me you don’t see them yet, check back soon.
Just last month, Google launched seven features for Gmail: Gmail Gadgets, emoticons for messages, Gmail for mobile version 2.0, Canned Responses, contact manager improvements, advanced IMAP controls, and Mail Goggles.
Wishing you ALL Happy and Prosperous Deepavali/Diwali celebrations and festivities of the season!
Cheers!