Tilak Bisht

SEO Consultant & WordPress Web Designer

Television Ads With Google TV Ads

May 5, 2008 By Tilak

Recently Google Adwords Blog announced Google TV Ads. Now you can put advertising on television from your computer with your Google account. Since June 2007 this program was in beta test, now this is available to all US based advertisers even offering a $2,000 promotional credit towards creating a professional TV commercial..

With this program advertisers manage TV ad campaigns through Google Adwords campaign. This Google TV Ads program is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.

You can through a Demo how actually this could be possible and bring more revolution in Advertising.

Filed Under: Google

Google Crawling Through HTML Forms

April 14, 2008 By Tilak

Google attempting to index the form to access dynamically generated pages. Google has announced about it on last Friday.

Google will choose select menus, check boxes, and radio buttons on the form values of the HTML forms. After access to content pass the form, Google may or may not index that content. Google only retrieve GET forms and avoid forms that require any kind of user information.

This change also does not affect the crawling, ranking, or selection of other web pages in any significant way. It also doesn’t affect of your page rank. According to Matt Cutts, Googlebot is only looking at high quality sites right now. Read the full explanations at Matt Cutt’s blog.

I will have to wait and see how this turns out but for those who want to prevent indexing from Google their dynamic pages for whatever reasons use noindex and nofollow for web pages. You can block Googlebot from crawling your forms by excluding them in your robots.txt file.

Filed Under: Google

Google AdWords Feature – Demographic Bidding

March 27, 2008 By Tilak

Last week Google has announced demographic bidding feature available for all AdWords advertisers.

It allows Adwords advertisers to target ads to users of a particular age group, gender or a combination of the two. It can be used contextual or placement targeting and with both CPC and CPM bidding. I believe advertisers will be happy to use this feature.

This good move has been expected since Microsoft launched their adCenter PPC service in the US, which hold this option for demographic targeting by using data from Microsoft’s network of online services.

This feature gives you more control over the demographic groups who see your ads. You can also find demographic reports which is available in the AdWords Report Center.

Filed Under: Google

Google Analytics Benchmarking Live Now

March 24, 2008 By Tilak

Google has officially launched new Google Analytics feature called Industry Benchmarking. It will helps customer to compare the site data to any available industry vertical and understand how their site is doing.

It will also compare your site against an industry vertical different than your own. For example, you might see that your industry’s traffic dips at certain times of the year while another industry’s traffic increases.

You can get more information at the benchmarking FAQs in the Google Analytics help center.

This features appearing in customer account’s administrator login to the data sharing settings page and select “Share my Google Analytics data… Anonymously with Google products and the benchmarking service”. On this page, customers can choose whether to opt in or opt out of sharing their Analytics data. It may take up to a couple weeks to show data.

Filed Under: Google

Yahoo! Search Assist Goes Local

March 24, 2008 By Tilak

As you aware may of Yahoo! Search Assist was launched on the Yahoo! Search. Initially it was launched for U.S. results page but now Yahoo! has come up Search Assist for 15 other countries and hoping to more to come soon. These countries are:

Argentina
Australia
Brazil
Canada
France
Germany
India
Italy
Mexico
New Zealand
Philippines
Singapore
Spain
UK
Vietnam

This international versions of Search Assist can be accessed throught Yahoo! toolbar and My Yahoo! as well. It has taken care of local search behaviour and tendencies for local users.

Filed Under: Yahoo!

Google Finishes DoubleClick Takeover

March 13, 2008 By Tilak

Goovle Inc’s long anticipated acquisition of online ad service DoubleClick Inc is expected to turn Google into an even more powerful marketing vehicle that’s fueled by better in sights about consumers. The $3.1 billion deal, completed Tuesday after nearly a year of regulatory wrangling, also may intensify the pressure on Microsoft Corp. and Yahoo Inc. to resolve their stormy courtship so they don’t risk further distractions while Google tries to sprint further ahead in the race for Internet advertising.

Filed Under: Google

Yahoo! Search Weather Report

March 4, 2008 By Tilak

Yesterday Yahoo! has announced that they are rolling out new update. During this process some changes in their crawling, indexing and ranking algorithms.

But I don’t see any changes yet SERP. So far results are exactly same as before.

Filed Under: Yahoo!

LinkedIn’s New Homepage

February 29, 2008 By Tilak

Now LinkedIn comes with complete redesign home page. It is nice and clean. Its system navigation is extremely userfriendly which helps mange your professional network and similar to Facebook.

LinkedIn Interface

LinkedIn is giving you quick and immediate access to the majority of the personal items on left-hand side bar. LinkedIn includes three customizable modules. The modules are limited to People Search, Job Search, and LinkedIn Answers.

Filed Under: General

Ten Tips of Convert Your Clicks

February 18, 2008 By Tilak

Yahoo Search Marketing has suggested bunch of tips for turn visitors into customers.

1. Tell them why they should buy from you
2. Keep ‘em with you
3. Don’t try to say too much
4. Make it simple
5. Call them to action
6. Get Specific
7. Flaunt what you have got
8. Search yourself
9. Rally believers
10. Let them make the choice

I am agree with most #3 and #4 because webmaster put all the effort on landing page and add too much content & images which brings away to visitiors.

It is good to see that officals have posted for improving conversion rates beyond the click.

Filed Under: Yahoo!

Yahoo! Web Hosting Has Gone “Unlimited”

February 8, 2008 By Tilak

Yahoo! has started offering unlimited disk space, unlimited bandwidth and unlimited e-mail storage to their web hosting customers. This new offers of unlimited disk space, unlimited data transfer, unlimited email storage and one thousand email accounts – all for $11.95 per month.

Existing web hosting customers have already received an email invitation with the option to migrate to this NEW unlimited plan.

This step will feel comfortable those professionals who want a professional looking website or focus on growing their web businesses but they can’t spread due to lack or resources.

Filed Under: Web Hosting, Yahoo!

Damage International Submarine Cable

January 31, 2008 By Tilak

From yesterday I have been facing slower Internet connection but today my Internet service provider informed me the reason behind slow browsing.

Due to damage of submarine cable systems, we are having difficulty to accessing the Internet or experience slow browsing and to making international calls.

This failure has affected Gulf Arab region, Egypt, India and other countries as well. Egypt’ 70% of Internet network was down, while India reported it has cut 50% to 60% in bandwidth.

Nobody know how the cables were cut or weather was a factor because Storms had forced Egypt to close the northern mouth of the Suez canal on Tuesday.

It is expected to full restoration would take 10 to 15 days.

Filed Under: General, Web/Tech

Quick Crawl by Google

January 29, 2008 By Tilak

Google has crawled my last post within 2 minutes.

Google Result

I am not sure Google is crawling quickly only blog posts or other pages but I have seen only blog post in Google search results.

Filed Under: Google

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