Google would consider keeping search data for longer than 18 months in an opt-in scheme. Here you can find more details.
Google turns into universal search
Google has decided to turn to a new way to display their search engine and search results. Google plans to blend in results from news, videos, images and local results. Furthermore, Google decided to approach a cleaner look by cleaning up the links displayed above their search box and simply placing a sitewide navigation bar with all the required links.
These new additions to Google’s search algorithm shows that Google is setting a new standard for search engines everywhere (mainly Yahoo! and Live at the moment).
Google monitoring the web
During the surfing I reached at Nick Carr’s most recent article (Google preparing to police web). According to his article Google plan is to use new software which automatically identify compromised web pages in its database and label them as “potentially harmful” in its search results.
He has used the reference of Google engineers’ written papers on the subject, The Ghost in the Browser, where Google explains how Google is preparing to respond to the threat by incorporating an automated security analysis into its routine spidering and indexing of sites:
To address this problem and to protect users from being infected while browsing the web, we have started an effort to identify all web pages on the Internet that could potentially be malicious. Google already crawls billions of web pages on the Internet. We apply simple heuristics to the crawled pages repository to determine which pages attempt to exploit web browsers. The heuristics reduce the number of URLs we subject to further processing significantly. The pages classified as potentially malicious are used as input to instrumented browser instances running under virtual machines. Our goal is to observe the malware behavior when visiting malicious URLs and discover if malware binaries are being downloaded as a result of visiting a URL. Web sites that have been identified as malicious, using our verification procedure, are labeled as potentially harmful when returned as a search result. Marking pages with a label allows users to avoid exposure to such sites and results in fewer users being infected.
As far as my concerns, it is good if Google remove these type of sites from their index completely and re-include after clean up. That would take care of the intentionally malicious sites, because Google has good share in search traffic.
Google Calender On Mobile
Google has launched a mobile version of Google Calendar, now you access your calendar from your mobile phone. Google describes it more in a blog post today. It appears to work on a range of phones, including Windows Mobile.
Google Analytics Launches New Version
Yesterday, Google has launched new version of Google Analytics. It will be migrate all existing accounts to the new Google Analytics interface over the next few weeks. Around a month both the original interface and the new interface will be available. Google will inform by email when its migrate.
New interface presents data more clearly details as well as easier use and comprehension of the reports and metrics within the data sets for layperson.