Tilak Bisht

SEO Consultant & WordPress Web Designer

Google Analytics Launches New Version

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Yesterday, Google has launched new version of Google Analytics. It will be migrate all existing accounts to the new Google Analytics interface over the next few weeks. Around a month both the original interface and the new interface will be available. Google will inform by email when its migrate.

New interface presents data more clearly details as well as easier use and comprehension of the reports and metrics within the data sets for layperson.

More Information on Anchor Text

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Google engineer, Vanessa Fox shares more information on anchor text. Google has replaced the individua anchor text words that we showed for your site in webmaster tools with a list of full anchor phrases. She also said:

we’ve enhanced the information we show you in the following ways:

  • We’ve expanded the number of phrases we show to 200.
  • You can now see the variations of each phrase (for instance, with different capitalization and punctuation).
  • More sites now have access to the anchor phrase report. So, if you didn’t have this report before, you may have it now.
  • We’ve brought back the report showing the most common individual words in anchor text (you asked; we delivered!).
  • We’ve expanded the number of common words in anchor text and common words in your site that we show to 100 each.

They have also updated robots.txt analysis tool to correctly interpret the new Sitemap instruction that all three search engines announced support for last week.