Google AdWords Feature – Demographic Bidding

Last week Google has announced demographic bidding feature available for all AdWords advertisers.

It allows Adwords advertisers to target ads to users of a particular age group, gender or a combination of the two. It can be used contextual or placement targeting and with both CPC and CPM bidding. I believe advertisers will be happy to use this feature.

This good move has been expected since Microsoft launched their adCenter PPC service in the US, which hold this option for demographic targeting by using data from Microsoft’s network of online services.

This feature gives you more control over the demographic groups who see your ads. You can also find demographic reports which is available in the AdWords Report Center.