Google has officially launched new Google Analytics feature called Industry Benchmarking. It will helps customer to compare the site data to any available industry vertical and understand how their site is doing.
It will also compare your site against an industry vertical different than your own. For example, you might see that your industry’s traffic dips at certain times of the year while another industry’s traffic increases.
You can get more information at the benchmarking FAQs in the Google Analytics help center.
This features appearing in customer account’s administrator login to the data sharing settings page and select “Share my Google Analytics data… Anonymously with Google products and the benchmarking service”. On this page, customers can choose whether to opt in or opt out of sharing their Analytics data. It may take up to a couple weeks to show data.