Google has announced the availability of Google Print Ads, currently in U.S. AdWords accounts only, so that the advertisers can reach local audience easily for more business.
From their blog:
“Even with the growth of online news sites, Americans still read newspapers. Over the course of a typical week, nearly 3 out of 4 adults (115 million) in the top 50 markets read a copy of a daily or Sunday newspaper.* That’s why thousands of businesses use print advertising every day to reach a local audience, and why we’ve announced that we’re extending Google AdWords to newspapers for most U.S. advertisers.â€