Yahoo Search Marketing has suggested bunch of tips for turn visitors into customers.
1. Tell them why they should buy from you
2. Keep ‘em with you
3. Don’t try to say too much
4. Make it simple
5. Call them to action
6. Get Specific
7. Flaunt what you have got
8. Search yourself
9. Rally believers
10. Let them make the choice
I am agree with most #3 and #4 because webmaster put all the effort on landing page and add too much content & images which brings away to visitiors.
It is good to see that officals have posted for improving conversion rates beyond the click.