India’s leading mobile service operator Idea Cellular Wednesday entered into a strategic tie-up with global Internet brand Yahoo! to provide mobile search services. Yahoo!oneSearch is now available in 14 countries around the world.
Yahoo!oneSearch, launched in Asia in May, gives access to news, web images, financial information, weather conditions and navigating other websites. Information on Yahoo! oneSearch in India is available at in.mobile.yahoo.com.
“Our partnership with Idea Cellular is helping to extend Yahoo’s clear leadership in search for mobile users in India,” Yahoo Vice-President and General Manager (Connected Life Asia) David Ko said.
Idea Cellular’s Chief Marketing Officer Pradeep Shrivastava said: “Yahoo!oneSearch provides Idea with a competitive advantage by offering a reliable and easy-to-use mobile search offer to consumers in India.”