Google has announced the availability of Google Print Ads, currently in U.S. AdWords accounts only, so that the advertisers can reach local audience easily for more business.

From their blog:
“Even with the growth of online news sites, Americans still read newspapers. Over the course of a typical week, nearly 3 out of 4 adults (115 million) in the top 50 markets read a copy of a daily or Sunday newspaper.* That’s why thousands of businesses use print advertising every day to reach a local audience, and why we’ve announced that we’re extending Google AdWords to newspapers for most U.S. advertisers.”

Google’s payments specialist, Amrita Kamat talked about Goggle Adsense payment related issues specific to India.

Here are the 5 points mantra for Indian publishers, which she had mentioned:

1- Write correct and complete address – Here is the way:

2- Choose INR checks over USD checks – INR checks will reduce the bank charges levied also easy to process.

3- Set a self hold – If you’ve reached $100 in unpaid earnings and would like to get paid once in 2 months or once every 6 months, we have an option to set a self-hold. Accumulate your earnings and receive a bigger check in the future. Don’t forget that you’ll need to remove the hold before the 15th of the month to be paid in that month.

4- Prefer Secured Express Delivery – It is tension-free delivery of hard earned money. It will cost US$25 for DHL charges and check will be delivered at doorstep within 10 days.

5- Understand the payment cycle – Please go through the Payments Demo to understand when payments are processed. It’s an 11-minute demo that is well worth your time!

Why do checks and PINs take longer to reach Indian publishers? What are the other options?

This can happen because of incorrect mailing addresses and the postal service. While nothing much can be done about the postal service at this time, I’d again recommend that you update your physical address — an accurate house number and/or house name can make a big difference to how a postman will locate your house. If you’re relocating, feel free to place a self-hold on your account until you’ve completed the relocation process. Please ensure that your address is updated before the 15th, and the address doesn’t exceed the 35-character limit in each line. Finally, the only alternative for receiving checks right now is to choose Secured Express Delivery checks over Standard Delivery checks.

Its a good brief information, which she has mentioned. Normally most of the people don’t take seriously these stuffs until they get the late payment.